Equal Parts

There are lots of things that can be done in the food/dining space to improve the environment, lower your carbon footprint, and improve your health in the process. Eating organic and locally grown/sourced food is but one thing that you can do and have a significant impact. Of course, the best way to execute on this is to shop yourself from trusted vendors/farmer's markets and cook at home. Now I know not everyone is good in the kitchen (I'm talking about me here), so how can your household provide for itself? The fine folks at EqualParts were inspired by how rewarding they found cooking, and they wanted to share the feeling with the world. They have created cookware sets and provide coaches via text to help you learn how to cook. You can text for advice, for tips and techniques, as well as how to use what is already (rotting) in your refrigerator (they call that freestyling). It provides easy instructions for the Millenial/iGen folk ... and those of us who still have no clue what we are doing in the kitchen.  In fact, this product was created by the people at Gin Lane who have historically used their expertise to help others launch direct to consumer brands (Unicorns), and now they are focusing on building their own (Unicorns) under the umbrella brand Pattern, of which this is the first.