The Critical Slide Society (TCSS)
The Critical Slide Society (TCSS)
Surfwear was mostly created and popularized by Australian companies; check out this new one!
The category of surfwear was mostly created and popularized by Australian companies including Billabong and Quicksilver; I will also note that both have restructured and are owned by US institutional investors. As such, I have been searching for a company that exemplifies the laid back tradition of surfing and life in Australia, whether it is Noosa or Bondi Beach, and I have discovered TCCS.
The reason this brand resonates with me, other than its amazing line, is that it started out as a blog documenting favorite surf and pop culture artists. The blog spawned a small clothing collection which has grown from a small cult following to a slightly larger cult following. The intent is a label that celebrates the simple joy of a deeply engaged surfing life, rather than winning competitions. Maybe Billabong and Quiksilver should have held on to these core Australian principles.